challenges
- Topics are changed too infrequently → potential remains untapped
- Seasonal displays appear half-baked and inconsistent → little attention and atmosphere
- Implementation takes time → the market team does it "if at all"
Setup 1
The display remains frozen – you only change the
Setup 2
Theme world surface: eye-catcher at the top, complement in the middle, takeaway at the bottom – all clearly marked and intended as a set.
Setup 3
Seasonal merchandise on the shelf needs visibility – without constant "fronting" by employees. The merchandise will automatically move to the front.